Connecting the bridge between cosmetics and pharmaceutical

JohnHyelee is  a derma-cosmetic company based in Korea, and products are developed by a plastic surgeon. The owner initially contacted us with the hope of expanding their business in the United States. The company already hired a graphic design studio located in South Korea to create their branding and graphic elements in the beginning. But, the design was not adequate to the target audience located in the United States, they needed to reproduce their graphic elements that align to the company's own brand identity to appeal to potential clients in the US.

We focused on retargeting the audience and creating UI elements that are consistent with current branding.