FamilyStore.io is an e-commerce platform that was revived from his family business in 1960. The company redesigned its brand identity to broaden their product lines. Although the business was redesigned, its brand identity did not reflect these changes.
The main focus was identifying the targeted audience and creating graphic elements based on new branding to communicate with their customers. Throughout this process, we realized the opportunity to change the structure of the branding and business, and graphic elements. This led us to expand their brand's visual language and broaden their target audience from 20s to 40s.